Position Statement Template To Ensure Alignment Across the Org
About
My name is Anna Lytvynenko.
I am a Product Marketing Manager.
I've been in B2B service marketing for over 15 years and counting. I've launched inbound sales from scratch in Ukrainian software development company and designed Product Marketing approach and Go-To-Market for AI consulting and development services in one of the Goldman Sachs companies in the US, - and so much more in between.
My superpower is to ask a million 'stupid' questions that seem so obvious you don't really think about them yourself. These are the questions that will urge you to develop your services with a Product Mindset and also will make you reflect and focus.
I help to formulate value, find words that will sound true to you and your team, differentiate what you do, and - most importantly - what you don't do, who your audience is, and who is not. And then - develop the system to spread your message so your customer can hear you.
More than anything in life, I love stories and I'm here to help you tell yours.
01
For Teams
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Who want to organize their marketing efforts around core value, streamline workflows, and align with sales strategy and delivery outcomes taking control over inbound sales.
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Who need to revamp their marketing strategy because the market has changed or there's a new opportunity they want to embrace.
02
For Individuals
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Who own a small business and are their own marketing managers that are always lagging behind the endless backlog or are at loss about where to apply their efforts to generate leads efficiently and fast.
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Who are stuck in their marketing career and want to train strategic skills to make a leap to the next level.