About the Workshop
Dive into what makes your customers start looking for solutions and how it ties to what you offer
In this workshop, we'll uncover the array of internal and external factors that drive your customers to seek out your services or products, making sure we understand not just the 'what' but the 'why' behind their actions.
What to expect
We'll use hero's arc and other storytelling techniques to:
Look at the customer's world before they start looking for solutions;
Dig into what pushes them to start looking - both internal needs and external pressures;
Understand their motivations, what other options they're considering and why;
Create customer segments based on this Trigger-Pain-Goal approach;
Learn how to use this knowledge in your marketing and sales to connect better with potential customers;
Identify the key reasons customers pick you over others and how to highlight these in your messaging.
Outcomes
You'll leave with a toolkit of storytelling techniques that will help you:
understand why, when and how your customers start their search for solutions like yours in order to meet them where they are with the right message;
align your marketing and sales strategies with customer Triggers, Pains, and Goals;
clarify your unique selling points that resonate with customers, helping guide their decisions to choose you.