About the Workshop
Imagine your customer's experience as an engaging story where they're the hero
In this workshop, we'll try and fit into your customer's shoes to understand what brings them to us and keeps them coming back, using simple storytelling tricks.
What to expect
We'll use hero's arc and other storytelling techniques to:
understand your customer's context before they start searching for the solution;
analyze triggers that launch the search;
explore motivations and potential competing solutions;
discover how you can use those triggers and motivations in your demand generation and customer acquisition campaigns;
and define core values that makes your customers choose you over competitors to guide them through the transformation.
Outcomes
You'll leave with a toolkit of storytelling techniques that will help you:
engage customers more meaningfully, ensuring they feel like the hero in their journey with you;
craft your customer interactions into engaging narratives for your marketing and sales effort;
identify and utilize the key moments in customer's lives to build stronger connections, land and expand your deals;
pinpoint the unique values your brand offers that lead customers through their transformative journey with you.