About the Workshop
When the old ways don't cut it anymore, it's time for a new approach
This session focuses on rethinking and relaunching your services or products to better meet current customer needs.
What to expect
We'll use hero's arc and other storytelling techniques to:
understand the changing needs and contexts of your customers;
identify why previous offerings aren't hitting the mark and what's different now;
figure out how to adjust your services or products to better fit these new customer stories;
craft a go-to-market plan that tells a compelling new story about your revamped offerings;
update your messaging to reflect this new narrative and resonate with your audience.
Outcomes
You'll leave with a toolkit of storytelling techniques that will help you:
Insights into the evolving customer journey and how your offerings fit into their new stories.
Strategies for repositioning your services or products to align with current customer needs.
A narrative-driven go-to-market plan that effectively communicates the renewed value of your offerings.
Clear, engaging messaging that draws customers into this new chapter with your brand.